Comparing Positivity and Negativity in News Reporting

This study compares the levels of positivity and negativity in news items broadcast by Sri Lankan television media channels versus international television media channels. A panel of three non-media professionals rated the main news bulletins from five leading local and five leading international channels over a week. The ratings were analyzed using descriptive statistics and independent samples t-tests to assess differences in positivity and negativity. Results indicate that international channels are rated significantly higher in positivity and lower in negativity compared to Sri Lankan channels.The highlight the fact about paying attention to reducing negativity of new reporting in Sri Lanka.